AI Insights · Timothy · October 2025
Top 5 Social Apps Performance on Unified Platform in Nigeria Q3 2025
Explore the trends in weekly downloads, revenue, and active users for the top social apps in Nigeria during Q3 2025, based on Sensor Tower data.
The third quarter of 2025 saw notable trends in the performance of the top social apps in Nigeria, as reported by Sensor Tower. This analysis includes Facebook Lite, TikTok - Videos, Shop & LIVE, Instagram, BIBO - Friends, Chat, Call, and Status Saver - Video Saver.
Facebook Lite from Meta Platforms, Inc. experienced a steady revenue stream, peaking at approximately $13.7K in late September. Weekly downloads fluctuated, reaching a high of around 421.6K in early July. Active users remained relatively stable, hovering around 24M throughout the quarter.
TikTok - Videos, Shop & LIVE managed by TikTok Pte. Ltd., saw revenue peak at about $100.8K at the start of the quarter. Downloads reached a maximum of approximately 317.4K in early September, while active users consistently remained near 19.7M.
Instagram reported a slight decline in revenue, ending the quarter at $11.6K. Downloads peaked at 192.5K in the first week of September, and active users showed a slight increase, closing the quarter at about 10.6M.
BIBO - Friends, Chat, Call experienced a decline in revenue, from $3K in early July to about $1.4K by the end of September. Downloads decreased from a high of 84.9K in mid-August to 39.8K by the quarter's end. However, active users showed resilience, maintaining around 171.8K.
Status Saver - Video Saver saw a consistent increase in downloads, peaking at 60.9K in early September. Active users showed variability, starting at 2.6M, dipping mid-quarter, and ending at approximately 2.6M.
For more detailed insights and analysis, visit Sensor Tower.
